Welcome
to Bijou Brigitte
Who WE are
Fun, passion, inspiration and variety! Bijou Brigitte has stood for all these things since 1963. We’re in love with fashion jewellery – and with the thought of beautifying the world and the moment while bringing people joy. Our vision lives through enthusiastic and loyal customers.
We always focus on our customers’ individual needs. The most beautiful jewellery is available in more than 1,400 stores and concessions, and in our international online shops 24/7.
With innovation and enthusiasm, we live our brand on all relevant social media platforms. This is where contemporary communication meets multifaceted inspiration.
As a leading fashion jewellery and fashionable accessories company in Europe, we are continuing to expand our love brand. As a true Hamburg-based company, we embody both tradition and the future.
What sets us apart? A lot of things! We’re particularly proud of the unique range of products in our sparkling universe. “It pieces” or classics? We have them all! With more than 10,000 products, we make all styles from cool to exclusive possible. They’re creative and unique – just like our customers’ special occasions, meaningful moments and joy of living.
Some facts.
Exciting facts and figures about our company in costume jewelry and fashion accessories:
Management Board and Supervisory Board
Management Board:
- Roland Werner, Hamburg, Chairman.
- Marc Gabriel, Hamburg, Member of the Management Board.
- Jürgen Gödecke, Drage, Member of the Management Board.
Supervisory Board:
- Dr Friedhelm Steinberg, Hamburg, Chairman.
- Claus-Matthias Böge, Hamburg, Deputy Chairman.
- Matthias Ebermann, Hamburg, Employee representative.
Product range
From star-quality “it pieces” to timeless classics: our range of more than 10,000 products provides you with a unique shopping experience. The latest trends from the fashion scene? Our passionate and creative purchasing team develops several collections per year. The variety of styles excite jewellery fans throughout Europe. Our range of products, from detailed accessories to elegant necklaces to stylish earrings, transcends borders.
Our BB Club
Our loyalty programme, “BB Club”, has delighted customers in our stores and online shops since 2019. We reward our loyal customers with exciting offers, contests, high-class events and unforgettable “money-can’t-buy” moments!
Our BB team
Achieving corporate goals through committed teamwork is our formula for success. Our international team is the business card and the ambassador for the Bijou Brigitte love brand. #lovebijoubrigitte #bbfamily.
Bijou Brigitte history
Our development at a glance:
1963
Foundation of the company in Hamburg as an import-export company for fashion jewellery.
1971
Friedrich W. Werner has the company name "Bijou Brigitte" entered in the commercial register - named after his wife.
1977
The establishment of the branch system begins: The first branch opens in Hamburg-Langenhorn.
1979
The company moves into the new headquarters in Hamburg-Poppenbüttel.
1987
Conversion into “Bijou Brigitte modische Accessoires Aktiengesellschaft" (joint stock company). Construction of the new production, warehouse and dispatch building in Hamburg- Poppenbüttel.
1988
Admission to listing in the regulated market at the Hanseatische Wertpapierbörse (Hanseatic Stock Exchange), Hamburg.
1989
Opening of the first stores abroad in Austria and the Netherlands. The number of branches grows to over 100 shops. Admission to listing on the Wertpapierbörse (Stock Exchange) Frankfurt/Main.
1991
Construction of the new administration building in Hamburg-Poppenbüttel.
1997
Takeover of fashion jewellery competitor “rubin GmbH” with 40 stores nationwide.
1998
Start of the automatic delivery of goods to the branches. Bijou Brigitte presents a particularly high-quality jewellery collection under the name "Senso di Donna".
1999
The first employee newspaper “Wolke 7” is published. Expansion to Spain and Poland.
2000
Opening of the 300th and, at the same time, the first Hungarian Bijou Brigitte store.
2001
The founder's son Roland Werner joins Bijou Brigitte. The headquarters is expanded by an additional 1,500 square meters for administration and shopfitting. The first trainees begin their training.
2003
For the 40th company birthday, Bijou Brigitte casts a model as the face of Bijou Brigitte for the first time. Market entry in Portugal and Italy.
2004
Market launch in the Czech Republic.
2005
Friedrich W. Werner receives the Hamburger Gründerpreis (Founder’s Prize) for his life's work. Expansion to France and Greece.
2006
Launch of the German online shop. The company headquarters is enlarged again - by 8,600 square meters.
2007
Opening of the 1000th branch in Budapest.
2008
New sales channel Concessions is introduced in Germany.
2009
Roland Werner takes over as CEO from his father. Opening of the first branch in Slovakia.
2010
The "Bijou Brigitte Foundation" pools the company's social commitment. Opening of the first Bulgarian store and entry into the Romanian market. Internationalisation of the Concessions sales channel.
2011
Bijou Brigitte is now also available in Belgium.
2013
Anniversary celebration – 50 years of Bijou Brigitte! Online expansion to Italy and the Netherlands.
2016
Relaunch of the online shops.
2017
Online expansion to Spain.
2019
Online expansion to France. Introduction of the BB Club Card in Germany and Spain.
2021
Challenges of the pandemic: Europe-wide lockdowns. Consolidation of the
branch network. Expansion of digitalisation.
2022
Comeback - Expansion of the omni-channel strategy and social media activities. Optimisation of the branch network: 902 branches in 18 countries and 531 Concessions locations in 4 countries.
The Bijou Brigitte Group owns:
Bijou Brigitte modische Accessoires AG
as the parent company, and the following 100 % subsidiaries:
Bijou Brigitte modische Accessoires Ges. m.b.H., Vienna/Austria
Founded: 19. Juni 1990, Shareholding: 100%, Capital: 36.336,41 EUR
Fashion Dream Limited, Hongkong / China
Acquired: 24. August 1993, Shareholding: 100%, Capital: 10.000 HK$
„Senso di Donna” Vertriebs GmbH, Hamburg/Germany
Acquired: 20. Dezember 1995, Shareholding: 100%, Capital: 51.129,19 EUR
rubin GmbH, Buxtehude/Germany
Acquired: 3. Juli 1997, Shareholding: 100%, Capital: 25.564,59 EUR
Bijou Brigitte Sp. zo.o., Warsaw/Poland
Founded: 23. Juli 1999, Shareholding: 100%, Capital: 3.000.000 PLN
Bijou Brigitte modische Accessoires S.L., Barcelona/Spain
Acquired: 19. August 1999, Shareholding: 100%, Capital: 3.005,06 EUR
Bijou Brigitte Divatcikk Kft., Budapest/Hungary
Founded: 23. Februar 2000, Shareholding: 100%, Capital: 3.000.000 HUF
Bijou Brigitte – Acessórios de Moda Unipessoal, Lda., Lisbon/Portugal
Founded: 24. Januar 2003, Shareholding: 100%, Capital: 50.000 EUR
Bijou Brigitte s.r.o., Prague/Czech Republic
Founded: 7. April 2003, Shareholding: 100%, Capital: 1.500.000 CZK
Bijou Brigitte s.r.l., Milan/Italy
Founded: 4. September 2003, Shareholding: 100%, Capital: 50.000 EUR
Bijou Brigitte Monoprosopi EPE, Athens/Greece
Founded: 21. März 2005, Shareholding: 100%, Capital: 50.000 EUR
Bijou Brigitte Accessoires de Mode S.A.S., Strasbourg/France
Founded: 4. April 2005, Shareholding: 100%, Capital: 1.500.000 EUR
Bijou Brigitte s.r.o., Trencin/Slovakia
Founded: 30. Oktober 2008, Shareholding: 100%, Capital: 5.000 EUR
BIJOU BRIGITTE EOOD, Sofia/Bulgaria
Founded: 16. Juli 2009, Shareholding: 100%, Capital: 5.000 BGN
S.C. Bijou Brigitte S.R.L., Medias/Romania
Founded: 24. August 2010, Shareholding: 100%, Capital: 45.000 RON
BIJOU BRIGITTE S.P.R.L., Brussel Saint-Josse-Ten-Noode / Belgien
Founded: 1. Oktober 2010, Shareholding: 99%, 1% rubin GmbH, Capital: 18.600 EUR
Bijou Brigitte GmbH, St. Gallen/Switzerland
Founded: 04. Februar 2011, Shareholding: 100%, Capital: 20.000 CHF
义乌市泰雅饰品有限公司 – Yiwu City Tai Ya Jewellery Company LTD., Yiwu/China
Founded: 16. Januar 2013, Shareholding: 100%, Capital: 1.000.000,00 CNY
BIJOU BRIGITTE S.P.R.L. Brussel Saint-Josse-Ten-Noode/Belgium (Bijou Brigitte modische Accessoires AG 99 %, rubin GmbH 1 %)
Founded: 05. November 2014, Shareholding: 99%, 1 % Rubin GmbH, Share Capital: 18.600 EUR